A few weekends ago I picked The Age of Speed off my bookshelf. I usually read one book at home, one on audio book in the car and then one at the office. I had just finished reading Here Comes Everybody and while I have been thinking of reading The Starbucks Experience, this one had been sitting on my shelf for a while.

Author Vince Poscente’s overall theme is there are four type of businesses today, Zeppelins, Balloons, Bottle Rockets and Jets, but only one of them will lead to continued success.

Jets are the companies that recognize speed is a natural phenomenon of today’s society, grasp hold of it and align their business with characteristics of the speed economy will be the only ones who realize true growth and success. Continue reading →