The Starbucks Experience – my recap
Mathieu | December 2nd, 2009 | 2 Comments »
I’ve been wanting to read this particular book for a really long time. I picked it up and it sat on my shelf for well over six months before I made my way though my list of other books I had committed to myself to read.
I’m a big fan of Starbucks and the way they make you feel when you buy product there. In fact I like the way they make you feel even when you don’t buy product there.
I began reading The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary in the bookstore and couldn’t put it down. In fact I made it through the rather lengthy introduction and half of chapter one before I put it under my arm and headed for the cash register.
Author Joseph A. Michelli details Starbuck’s five principles of being they use to separate themselves from the pack. They are:
- Make it your own
- Everything Matters
- Surprise and Delight
- Embrace Resistance
- Leave Your Mark Read More
