I read a lot of Seth Godin on the Internet, mostly at his blog, but I’ve never bought one of his books. For my birthday and Christmas I asked for two of them:
Godin wrote on his blog a while back that all the information in his books are also available for free on his blog, all you have to do is sift through the posts to find it. While that is true, it’s like saying all the ingredients to make mushroom risotto are available in the grocery store and all I have to do is buy them and prepare it. Going to a restaurant is quicker and easier so for the same reason, I asked for these two books.
I only received All Marketers are Liars and I haven’t picked up Meatball Sundae yet but I think a combination of watching Seth on the TED Web site, reading numerous reviews and keeping up with his blog, reading the book wouldn’t add much value to what I’ve already discovered. All Marketers Are Liars is an older book and wasn’t discussed on his site as much as his newer titles so giving it a read seemed like a good investment. In all I read it over two weekends and his style of writing is very conversational which I enjoy. Continue reading