Seth Godin puts out books like … well … fill in your own analogy here. His latest, Meatball Sundae discusses the effects of the demise of traditional marketing efforts and the growth of new methods of getting the word out like online campaigns, viral e-mails and the like.
One of my favourite authors/speakers is Tim Sanders and he recently participated in a teleconference with Seth Godin about the book and its topic. And because Tim preaches a theory I subscribe to, bizlove, he posted the teleconference on his blog!
It’s just over an hour long and is chalk full of good stuff that will definitely expand your horizon on topics like marketing, blogging and core products.
Tim’s posting is here and there’s no reason you can’t put this on your iPod and spend a trip to and from work listening to it.
