Category Archives: Books

DRiVE – my recap

Posted ago by Mathieu

A year or so ago I read Dan Pink’s book A Whole New Mind and was really impressed. Pink presented a challenge to look at the world an entirely new way backed up with clear analysis and intrepid arguments. I thoroughly …

Powerlines – my recap

Posted ago by Mathieu

Like anyone that has a marketing or advertising component to their job, finding the right way to break through the clutter and make your message memorable is one of the toughest goals to achieve. I picked up Powerlines by Steve Cone …

Reward Systems: Does Yours Measure Up? – my recap

Posted ago by Mathieu

Part of my current responsibilities at work – one that I particularly enjoy – is managing the student newspaper. I’m not the editor, my job is to hire and train the students who work on it, make sure the files …

The Starbucks Experience – my recap

Posted ago by Mathieu

I’ve been wanting to read this particular book for a really long time. I picked it up and it sat on my shelf for well over six months before I made my way though my list of other books I …

Maverick, a book reivew

Posted ago by Mathieu

My best friend (Miles) and his wife (Ruchika, also an awesome friend) hooked me up with a copy of Maverick: The Success Story Behind the World’s Most Unusual Workplace for my birthday. Miles and I had talked about this company …